Qantas essay

Before the collapse of Ansett Airline, Qantas had just more than 50 percentages and than 40 percentage market share was shared between Qantas and Virgin Blue. Qantas remained stable at around 72 percentages until the beginning of 2003. However, Virgin Blue increased its share each year by the low-cost strategy.

It is not only an airline company but is also associated to Qantas Freight Enterprise, Qantas-link and alliances. The marketing and customer service department consists of cabin crew, service and product development group, in-flight service group and marketing group.

Qantas airline is considered as a commercial airline focussing strongly on its marketing policy, customer service and operation policy (Qantas Airways Limited Fact File 2010). It is not only an airline company but is also associated to Qantas Freight Enterprise, Qantas-link and alliances.

This report tries to analyze the value and the part of Qantas Airways limited since the point of view of a possible investor. The report has use allocate valuation technique to put a value on the split of the company and recommend whether a prospective investor should invest in the business at the existing marketplace or not.