Nestle thesis

The research and development department of Nestle is classified in this category. The procurement in value chain denotes the processes involved in purchasing the inputs that may range from equipment, machinery, raw material, supplies, raw material and other items necessary for producing the finished product.

The current strategy was noted as unsustainable in the long term due to the fact that most of the products of Nestlé cannot be classified as healthy .The suggestion made was that Nestle should come up with strategies that will make them healthier than their competitors.

Nestlé’s current strategy was to achieve worldwide sustainable ‘competitiveness through four strategic pillars’: “low cost, efficient operations, renovation and innovation of the Nestle product line, universal availability and improved communication with consumers through better branding.”

Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the highest quality”. Philosophy of Nestle: Nestlé‘s philosophy is summed up in four words: Good Food, Good Life.