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Table of contents
- Record labels dissertation in 2021
- First record label
- History of record labels
- Record label exploitation
- The rise and fall of record labels
- Objectives of a record label
- Record labels taking advantage of artists
- Do record labels control artists
Record labels dissertation in 2021
First record label
History of record labels
Record label exploitation
The rise and fall of record labels
Objectives of a record label
Record labels taking advantage of artists
Do record labels control artists
Why are record labels investing in digital marketing?
By investing in creating a sustainable funnel rather than scraping together one-off marketing campaigns, labels will be able to regain a unique value add similar to that of CD distribution prior to the digital revolution.
Do you think record labels are dead in the water?
As artists now have the opportunity to record, distribute and market their music without the assistance of a record label, many believe that record labels are dead in the water. In contrast, there are arguments that record labels still have a part to play, as they still remain the best at certain tasks, such as marketing.
How did the relationship between artists and record labels change?
It is suggested that artists embraced digital technology and developed new forms of creativity and innovation. In contrast, record labels responded negatively, which consequently chipped away at their profit and power.
Is there still a role for record labels?
In contrast, there are arguments that record labels still have a part to play, as they still remain the best at certain tasks, such as marketing. This dissertation will suggest that labels are now adapting to this digital world and are developing alternative streams of revenue in order to survive.
Last Update: Oct 2021
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