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Table of contents
- Frank body case study in 2021
- Frank body packaging
- Frank body founder
- Frank body story
- Frank body branding
- Frank body instagram
- Frank body reviews
- Frank body competitors
Frank body case study in 2021
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Frank body packaging
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Frank body founder
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Frank body story
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Frank body branding
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Frank body instagram
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Frank body reviews
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Frank body competitors
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What kind of content does Frank body use?
Frank Body’s customers don’t care about coffee scrub, they care about fashion, healthy skin, natural products, coffee, and being a bit cheeky. So their content strategy aims to capture that lifestyle. They have even created Pinterest boards solely focused on these interests: People are buying more than a body scrub… they are buying a lifestyle.
How did Frank body make so much money?
Apple were the computer guys. Google mastered search. Amazon sold books. Frank gave us coffee scrub. Actionable takeaway: Start narrow and earn the right to spread your wings. Identify one thing that you can do better than anyone else in the market and obsess about it.
Who are the five founders of Frank body?
Eventually, Frank Body was born. With a starting capital of $5,000, the five founders, Jess Hatzis, Bree Johnson, Erika Geraerts, Steve Rowley, and Alexander Boffa, leveraged on aggressive social media marketing, using word-of-mouth to get their brand name out as much as they could.
Why are people interested in the Frank body movement?
Frank found a way to talk to that desire through colors, stories, photos, videos, and user-generated content. It’s a movement against all of the things millennials hate about society and everyone is getting on board. This statement from one of the Frank Body founders typifies this sentiment:
Last Update: Oct 2021
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